Welcome To KMS Creative Designs

Passionately Providing Freelance Design Services Since 1996
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Design Services

Experienced, dedicated freelance artist creating functional and visually engaging designs.

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Graphic Design

Brochures, flyers, postcards, catalogs, print ads, sales sheets, packaging, point-of-purchase, tradeshows, magazine and newsletter work.

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Digital Illustrations

Editorial illustrations, icon sets, technical illustrations, instructional diagrams, character design, graphs and charts.

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Branding & Logo Development

Logo development, complete branding or re-branding, business cards, stationery, presentation folders, marketing material.

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Rework raw data into easy-to-read, visually engaging, creative infographics, charts and diagrams.

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Create custom animated videos for web marketing including explainer vidoes, logo stings, animated gifs.

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Web Development

Responsive website design, HTML/CSS development, animation, wire framing, digital assets for social media implementation.

My design approach for...


Logo Design Project for Arizona Medical Exchange (AME).

The re-branding project for AME began with developing a new company logo. Client was looking for a simple, strong mark. As my design progressed, two elements emerged: a stethoscope and a target graphic. The circular target pattern was then applied successfully to the overall company re-branding.

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My design approach for...


Presentation folder and inserts for National Water and Power.

The company provided a Creative Brief which was followed by in an in-depth meeting to go over the details of the project. Worked up several general design approaches which were narrowed down to develop the final sales sheets. General design elements from the inserts were then applied to the folder design and later to all company collateral.

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My design approach for...


Illustration and design for Scottsdale International Film Festival.

The theme for the festival was "Around the World in 5 Days" and immediately a hot air balloon theme came to mind. Instead of the traditionally basket, I incorporated a red theater chair (a design element used in previous festivals). To represent the international aspect, I created balloon flags and had them all come in for a desert landing!

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My design approach for...


Annual product catalog for Quick Tag by The Hillman Group.

Quick Tag needed a comprehensive catalog for their pet tag products and accessories. Worked closely with the client to develop a clean, organized layout implementing color-coded pages to visually separate tag shapes. Project including design, icon development, product photography, photo manipulation and layout of 48-page catalog.

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My design approach for...


SolarSkyLite packaging design for retail stores.

Client needed eye-catching product packaging developed as part of a bid to sell their products in retail stores. With an extremely tight deadline of just 7 days, the entire concept was developed, logos designed, illustrations created, photography shot and mockups delivered to successfully get product line into Costco stores.

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A Little Bit About Me

I'm a Phoenix-based freelance designer who loves making great ideas happen.

kris samel digital portrait

A Short Bio...

Thanks for taking time to visit my site! I'm Kris Samel — the "KMS" in KMS Creative Designs. Art has been a part of my life every since I was old enough to hold a crayon!

After 4 years of exploring the freedom of the fine arts in college, the reality of life (and paying bills) led me to a career in graphic design. My work history ranges from designing for a variety of companies including an ad agency, newspaper, book and magazine publishers. I learned unique skills from all these experiences and now, as a freelance designer, I have the best job of all — which I love!

I thoroughly enjoy all aspects of the creative process from the critical stage of concept planning to making ideas come to life. I highly regard building strong working relationships with my clients and always strive for their complete satisfaction. I’m extremely detail oriented with a deep passion for finding the perfect blend between function, clarity and aesthetic beauty.

When I'm not designing, I like to get my hands dirty on home improvement projects. On weekends, I love to completely unplug and go for long hikes in the desert to explore this scenic state. It's the best way to recharge my soul!

  • KMS Creative Designs, Phoenix, AZ
  • Full service advertising, from concept to design to printing
  • Guide Publishing, San Fransisco, CA
  • Design monthly tourist magazine — Bay City Guide
  • Tribune Newspaper, Mesa, AZ
  • Design and production of Tribune Newspaper ads
  • J & O Advertising, Piscataway, NJ
  • Ad agency designer specializing in classic movie marketing
  • Research & Education Association, New York, NY
  • Production and illustrations for study guides
  • Rutgers University, New Brunswick, NJ
  • Bachelor of Fine Arts Degree

Get in touch

If you're interested in working together, please contact me.


Do you have a design project? Or maybe looking to freshen up some existing marketing material? I would love to help! Please contact me by phone, email or the online form to set up a complimentary consultation to discuss the scope of your upcoming project.

To ensure a successful outcome, we'll examine how to develop a marketing strategy based on your objectives and audience. After the meeting, I’ll work up an estimate for the job and submit it for your approval. Once all the details are agreed upon, I’ll begin working on your project and provide proofs in a timely manner to meet your deadline. After you are fully satisfied with the design, I will either provide the print-ready files or coordinate the printing process to be delivered to your door.

Looking forward to hearing from you! Thanks for your interest!